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Business Growth Strategy

Business Growth Strategy for Australia

What is Business Growth Strategy?

Emergent Works offers a range of business growth services. One of these services being Business Growth Strategy: A high ROI long-term strategic plan for business growth.

This will allow companies to expand their business typically through expansion into new locations, investing in customer acquisition, and/or expanding a product line. A company's industry and target market will influence how, when, and what type of growth strategies are needed for success.

We establish the best course of action for our clients using our ACE process.

- Analyse the current business for issues, disruption flaws, productivity barriers, marketing issues and more.

- Compare the business to how it should be performing and determine the gaps, innovative solutions, and technological steps that should be taken for success.

- Execute the business growth strategy to ensure the growth of the business.

Emergent Works can assist with the planning, execution, and management phases. With our assistance, we typically see 30%+ growth year-on-year for our clients.

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Some of Our Case Studies

Columbia Pencils

Columbia Pencils

Reviving Columbia Pencils, Australia’s oldest pencil manufacturer, to compete effectively against Staedtler and Faber Castell was a big ask.
With revenue of only $1.98M from a historic $30M+, the task was to find a strategy that grew the company with no advertising spend.
The strategy involved a rebrand, repositioning, shift in product lines, new channel creation (Direct to School), experiential methods, an increase in price, and an extensive rebrand that grew brand equity.
Distribution partners agreed to give a higher presence to the brand on their shelves, which soon grew to similar real estate to the primary competitors.
Two years later, industry data showed substantial growth, revenues had seen a 5x increase with minimal media spend, and the rebrand won top awards.

Ophthalmology

Brien Holden Vision Institute, a leader in ophthalmology services and products was facing the problem of their leading revenue generating patent ending its 20 year life-span.

With a 90% decrease in revenue expected in as little as 3 years, they sought out our expertise to analyse their current product and how best to improve it to secure future growth.

A new product was devised, developed, tested, patented and was shown to become a leading product in the industy. This small investment gave over a 100x ROI and secured their future.

Patent
US2018/0273687 A1
PCT/AU2015/050821
WO 2016/101025 A1
EP 3236884A1

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Our Range of Services

Business Growth Strategy

Business Technology Strategy

Continuous Improvement Management

Marketing Campaign Management

Business Expansion Planning